YALGAN GROUP
Indigenous Construction Company
Brand Identity, Client
The goal was to evolve Yalgan’s visual and verbal identity to better reflect its cultural values and drive engagement with First Nations communities. The outcome is a brand that balances professionalism with authenticity – strong enough for national projects, but human enough to speak to people on Country.
My Role:
- Brand strategy and positioning
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Visual identity development (logo, colour, typography)
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Brand tone of voice and copywriting
- Brandbook design and documentation
Special thanks Lan Hoang for doing the website designs.
Website is in construction~