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TRUSST.AI
 2025

 Trusst.ai 
CX Platform.

Brand Identity, Website Design
Branding Trusst AI is a CX intelligence platform that turns every customer conversation into action. I was brought in to define their visual and verbal identity – something bold, modern and just a bit irreverent – to cut through a sea of same-sounding AI brands.

The result is a brand that feels confident but human, witty without being wanky, and instantly recognisable across every touchpoint. We developed the full identity system: logo suite, colour palette, typography, tone of voice and digital applications – all designed to show that Trusst doesn’t just listen, it acts.

Once the branding was complete, our product design team took it forward, translating the new identity into the website and product experience. Website here!
Special thanks to Luca Bradfield & Lan Hoang.  


 

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