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MANAGED
 2025 

 Managed app
Managed is revolutionising property management by eliminating trust accounts, simplifying payments, and giving agencies a system that actually works for them. My role? Make the brand feel as sharp, simple, and future-focused as the product itself.

Rebrand, Client
Brief Managed needed a brand that could walk the line between tech-savvy and human. The goal was to communicate clarity in a complex space (rent, reconciliations, compliance) while staying accessible to everyday users – from property managers to self-managing landlords.

 ✦ Visual Identity Overhaul

  • Crafted a clean, digital-first identity with bold colour, expressive type and a UI-inspired icon system
  • Defined a tone of voice that’s smart, helpful and just cheeky enough to stand out in a sea of SaaS sameness
  • Designed decks, EDMs and product visuals to bring clarity to complex features


Built a scalable design system that ties product, marketing and email together




 Illustrations
I created a series of naive-style illustrations and 3D elements to bring warmth and clarity to Managed’s brand.

These assets were designed to:

  • Add a human touchpoint to product flows and pitch decks
  • Make complex ideas feel simple and approachable
  • Bring a sense of playfulness to a space that’s usually all spreadsheets and stress

Whether explaining payment splits or showcasing features, the visuals help Managed feel modern, friendly, and easy to trust.
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